Big Tobacco funded Truth Initiative funds antivaping ads
Although they are quit funny and aimed at young people who have never smoked, the ads quote flimsy statistics and are misleading for smokers trying to quit.
Truth Initiative (formerly the American Legacy Foundation or Legacy) is a nonprofit tobacco control organization "dedicated to achieving a culture where all youth and young adults reject tobacco." It was established in March 1999 as a result of the Master Settlement Agreement between the attorneys general of 46 states, the District of Columbia and five United States territories, and the tobacco industry.
As of 2016, the organization had more than $957 million in assets and a staff of 133 based primarily in its Washington, D.C. office.