San Diego's public school schools have filed suit against Juul Labs, Inc., the largest U.S. producer of e-cigarettes, accusing the company of deliberately marketing its vaping products to young people.
The school district, the second-largest in California, is seeking monetary compensation for costs incurred as a result of the rise in the use of e-cigarettes among youth.
The complaint calls the situation an "epidemic."
In a statement sent to the San Diego Union Tribune and other local media, Juul said it was working "with attorneys general, regulators, public health officials and other stakeholders to combat underage use and convert adult smokers from combustible cigarettes."
"Our customer base is the world's 1 billion adult smokers and we do not intend to attract underage users," Juul spokesman Ted Kwong said. "To the extent these cases allege otherwise, they are without merit."
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